how we work.
Five phases. Two-week sprints. Demoed every Friday. We over-communicate on purpose so you can make decisions in daylight — never in a panic. Below is roughly what an engagement looks like, although the boundaries flex with the work.
Discover
Listen to the business, map the problem, set the bar.
We start with people, not Jira. Conversations with founders, operators, customers, and the engineers who'll inherit the system. The goal is a sharp, written brief: the real problem, the constraints, the metric we'll be judged on.
We come out of Discover with a one-page plan, a risk register, and a price you can plan around.
- Written problem statement & success metric
- Stakeholder map and access plan
- Technical risk register
- Phase plan with milestones and pricing
Define
Translate intent into an architecture and a flow.
Information architecture, system architecture, data model. We move fast through low-fidelity exploration and slow down on the interactions that matter — the ones that get used a hundred times a week.
By the end of Define, the team can already see the product in their heads. Build becomes a question of execution, not invention.
- Architecture and data-model diagrams
- Hi-fi key flows and component inventory
- Working prototype for stakeholder review
- Sprint plan for Build phase
Design
A visual system that earns the user's trust.
We design in code as early as we can. Type ramps, color, motion, components — all built in the same repository the engineers will work in. No half-truths between Figma and production.
Design here means more than screens. It's the empty states, the error language, the loading rhythm, the accessibility audit. The parts users feel but never name.
- Production design system (tokens + components)
- Hi-fi screens for the full product surface
- Motion language and interaction specs
- Accessibility (WCAG 2.2 AA) checklist
Build
Engineering, in public, in tight loops.
Two-week sprints, demoed every Friday. Trunk-based development, type-checked top to bottom, tested where the cost of a regression is real. You see the product grow in a staging URL you can show your board.
We embed with your team in your tools — Slack, Linear, GitHub. The bus factor goes up every week, not down.
- Production-ready code in your repository
- Weekly demo + recorded changelog
- Test suite, type coverage, CI green
- Documentation written for your next engineer
Ship & Iterate
Launch, instrument, learn, repeat.
We don't disappear after launch. We instrument the product, watch what real users do, and ship the changes the data calls for. Six weeks of focused iteration after launch is worth more than six months of guessing before it.
If you want us long-term, we stay as an embedded partner. If you want us gone, we leave a team and a system that doesn't need us.
- Production launch & rollout plan
- Analytics, error monitoring, and on-call rotation
- Post-launch iteration sprint (2–4 weeks)
- Handover playbook for your team
We leave a team and a system that doesn't need us.
If you want us long-term, we stay as an embedded partner on a flexible retainer. If you want us gone, we leave clean — documented, tested, with a written handover playbook.